Project Description

National Energy Installers

Revamping Energy Efficiency: UX/UI Design & Full-Stack Development for National Energy Installers

National Energy Installers faced a major challenge: their existing platform had inconsistent branding and a suboptimal user experience, leading to a 40% drop in user engagement. Additionally, the platform needed a seamless transition between web and mobile, with high performance for a wide variety of users.

ROLE

The Solution

I led the redesign of their platform, starting with extensive user research to identify pain points. After creating wireframes and high-fidelity prototypes in Figma to ensure consistency across web and mobile platforms, I developed the platform using WordPress with a custom theme, overseeing both design and engineering efforts. The final product improved usability and brand consistency while delivering a fully responsive, scalable solution.

The Outcome

The redesign resulted in a 300% increase in user engagement, a 60% boost in sales efficiency, and a 200% increase in conversions. The integration of SEO and AI-driven social media strategies further enhanced engagement, making the platform more accessible and user-friendly.

  • 300% User Engagement Increase

  • 30% Boost in Sales Efficiency

  • 200% Increase in Conversions

  • Consistent Cross-Platform Design
  • 20% Reduction in Admin Tasks

  • 60% Rise in Organic Traffic

“I couldn’t be more thrilled with the results of the website redesign! For the first time in my 20-year career, we started getting sales from people who found us simply by searching for solar installers in their area. The site isn’t just beautiful—it works. It’s intuitive, user-friendly, and the streamlined experience has made it easier than ever for customers to connect with us. This project has truly transformed our digital presence and has had a direct impact on our business growth.”

National Energy Installers, Chief Executive Officer