SoCal Arts needed a modernized online presence to effectively engage their audience, promote performances, and sell merchandise. Their existing website was outdated and lacked ecommerce functionality, limiting their ability to monetize shows and sell products. Additionally, they required visually cohesive marketing campaigns to draw attention to performances and events both online and offline.

I provided a multi-faceted solution that integrated web development, ecommerce, and visual storytelling to meet their needs:

• Website & Streaming Platform: I designed and developed a fully responsive WordPress website, ensuring an optimal user experience across all devices. This platform allowed audiences to view performances online, enhancing engagement through an immersive digital experience.
• WooCommerce Store: I built a WooCommerce ecommerce store, streamlining the purchase process for event tickets, merchandise, and art products. The store was equipped with efficient inventory management, making it easy for SoCal Arts to manage orders and stock in real time.
• Marketing Materials: I created a cohesive suite of digital and print marketing materials to promote events. These included posters, social media graphics, and email campaigns, all aligned with the SoCal Arts brand to ensure consistency.
• Show Branding & Visual Elements: I developed custom animations, projections, and videos to enhance live and online performances, adding an immersive visual storytelling layer to each event.