SoCal Arts

Empowering Artistic Expression Through a Seamless Digital Platform

As Product Designer and UX/UI Engineer, I led a digital transformation for SoCal Arts, creating an end-to-end platform that included a responsive website, custom streaming functionality, and optimized e-commerce store. I also designed and built a student portal for accessing class schedules, studio updates, and performance information, and a staff portal for tracking classes, attendance, and work hours. This cohesive system enhanced user experience, streamlined operations, and ensured a consistent brand presence across all digital and print materials.

ROLE

Brand Manager
E-Commerce Developer
Product Designer
SEO Specialist
UX/UI Designer
UX/UI Engineer
Visual Designer
Web Developer

SoCal Arts

Empowering Artistic Expression Through a Seamless Digital Platform

As Product Designer and UX/UI Engineer, I led a digital transformation for SoCal Arts, creating an end-to-end platform that included a responsive website, custom streaming functionality, and optimized e-commerce store. I also designed and built a student portal for accessing class schedules, studio updates, and performance information, and a staff portal for tracking classes, attendance, and work hours. This cohesive system enhanced user experience, streamlined operations, and ensured a consistent brand presence across all digital and print materials.

ROLE

Brand Manager | E-Commerce Developer | Product Designer | SEO Specialist | UX/UI Designer | UX/UI Engineer | Visual Designer | Web Developer

The Challenge: Creating a Comprehensive Digital Solution for Arts Education and Engagement

SoCal Arts needed a robust digital presence to attract and engage students, improve visibility for events, and provide seamless online shopping for customers. The organization required a responsive website, a custom streaming platform, and optimized e-commerce functionality. Additionally, they needed a student portal for class and performance information, and a staff portal for attendance and schedule management. The goal was to create a holistic digital experience that would streamline operations, enhance user engagement, and support SoCal Arts in reaching new audiences.

Before

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After

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Designing an Integrated Digital Ecosystem for Students, Staff, and Audiences

I developed a comprehensive digital platform for SoCal Arts that included a responsive website, WooCommerce-powered store, custom streaming capabilities, and user-friendly portals for students and staff. This cohesive system enhanced the experience for students, staff, and audiences alike, increasing engagement, streamlining internal operations, and strengthening brand presence.

  • 1

    Responsive Website & Streaming Platform: Designed a responsive website that highlighted SoCal Arts’ programs and events and integrated a custom streaming platform, enabling high-quality virtual performances for broader audience access.

  • 2
    E-Commerce Optimization with WooCommerce: Built and optimized a WooCommerce store, enabling SoCal Arts to manage product sales and inventory efficiently. This resulted in a 20% increase in sales efficiency.
  • 3
    Student Portal Development: Designed and built a student portal to allow students to easily access class schedules, studio updates, and performance information. This portal provided students with a single point of access for essential information, improving their experience and engagement with the studio.
  • 4
    Staff Portal for Class and Attendance Tracking: Developed a staff portal to streamline tracking of class schedules, attendance, and work hours. This portal simplified staff management and allowed SoCal Arts to efficiently monitor and organize internal operations.
  • 5

    Cohesive Brand Identity & Marketing Collateral: Created cohesive digital and print marketing materials that reinforced SoCal Arts’ brand identity, boosting event attendance and engagement across multiple channels.

Building an Engaging and Scalable Digital Platform for SoCal Arts

  • Responsive Website with Integrated Streaming: Developed a user-friendly website with a custom streaming platform, allowing SoCal Arts to expand its reach and host virtual performances for remote audiences.

  • WooCommerce E-Commerce Store: Built and refined an e-commerce store with inventory and transaction management, enhancing the shopping experience and increasing sales efficiency by 20%.

  • Student Portal for Easy Access to Schedules and Updates: Created a dedicated student portal that enabled students to stay informed about class schedules, studio announcements, and upcoming performances, fostering greater engagement with the studio.

  • Staff Portal for Streamlined Class and Attendance Tracking: Developed a staff portal for managing class schedules, attendance, and work hours, improving operational efficiency and simplifying administrative tasks.

  • Unified Brand Identity Across Channels: Designed cohesive digital and print marketing materials, boosting event visibility and maintaining brand consistency across all communication channels.

Results & Impact: Enhancing Engagement and Streamlining Operations

The digital transformation for SoCal Arts provided a holistic platform that expanded audience reach, improved engagement for students and staff, and streamlined operational efficiency. By developing dedicated portals, a responsive website, a custom streaming platform, and a WooCommerce store, I ensured that SoCal Arts could offer a consistent, user-centered experience across all touchpoints.

SCA Brand Style Guide
Brand Style Guide

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  • Achieved a 35% increase in sales and inventory accuracy and efficiency through building a WooCommerce e-store, streamlining transactions, and optimizing inventory management.

  • Increased student and staff engagement through user-friendly portals, which streamlined access to schedules, improved attendance tracking, reduced turnover, and ensured greater accuracy in billing.

  • Expanded audience reach through high-quality virtual performances and immersive in-person experiences, supported by cohesive marketing materials, captivating performance backdrops, projections, and set designs.

Insights into User-Centered Digital Solutions for the Arts

What I Learned:
This project highlighted the value of a holistic, user-centered digital ecosystem for educational and performance-based organizations. Designing integrated portals for students and staff taught me the importance of creating tailored solutions that simplify access to essential information, while the responsive website and streaming platform demonstrated how digital tools can engage audiences beyond physical spaces. The experience also underscored the role of consistent branding in supporting visibility and engagement.

Future Applications:
This experience reinforced the impact of scalable, user-friendly design solutions that cater to diverse user groups. I’m excited to apply these insights to future projects, building digital platforms that enhance engagement, streamline operations, and support long-term growth for similar organizations.

“Liv’s creativity and tech skills really helped SoCal Arts step into the digital age! The website and e-commerce store she built have made it so much easier for us to connect with more people and run our business smoothly. Her work on our branding and performances left a lasting mark, helping us create unforgettable experiences for our dancers and families.”

SoCal Arts, Artistic Director

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