Peoplescape HR

Rebranding and Digital Transformation

As Product Designer and Web Developer, I led the rebranding and digital transformation for Peoplescape, an HR consultancy specializing in conflict management and leadership development. By crafting a visually cohesive, user-centered website and consistent brand identity, I helped Peoplescape build credibility, increase engagement, and attract new clients. This strategic reimagining positioned Peoplescape as a trusted resource in HR, achieving substantial growth in both client acquisition and brand recognition.

ROLE

Brand Manager
Product Designer
SEO Specialist
Visual Designer
Web Developer

Peoplescape HR

Rebranding and Digital Transformation

As Product Designer and Web Developer, I led the rebranding and digital transformation for Peoplescape, an HR consultancy specializing in conflict management and leadership development. By crafting a visually cohesive, user-centered website and consistent brand identity, I helped Peoplescape build credibility, increase engagement, and attract new clients. This strategic reimagining positioned Peoplescape as a trusted resource in HR, achieving substantial growth in both client acquisition and brand recognition.

ROLE

Brand Manager | Product Designer | SEO Specialist | Visual Designer | Web Developer

The Challenge: Building a Modern Brand to Drive Engagement

Peoplescape HR, a respected HR consultancy, needed to modernize its digital and brand presence to better connect with clients in a digital-first world. Their previous website and branding lacked the cohesion and polish necessary to stand out in the HR field, limiting client engagement and trust. The objective was to design a professional, visually engaging experience that would position Peoplescape as a leader in conflict management and leadership development.

Crafting a Trustworthy, Client-Centered Brand Experience

I developed a cohesive brand identity and a user-centered website for Peoplescape, focusing on visual consistency, intuitive navigation, and clear messaging. By elevating the brand’s digital presence and optimizing for client engagement, I ensured that Peoplescape’s expertise was effectively communicated. This redesign was aimed at building trust, enhancing user experience, and increasing visibility in a competitive market.

  • 1
    Brand Strategy & Visual Identity Development: I collaborated with Peoplescape’s leadership to redefine the brand’s visual language, introducing a refined color palette, clean typography, and an updated logo that communicated professionalism and trust. I applied this identity across all digital and print materials, creating a seamless brand experience.
  • 2
    Website Redesign with User-Centered Focus: I designed a responsive website optimized for easy navigation and clarity. I prioritized user needs by structuring content in a way that made Peoplescape’s services, client success stories, and expertise easy to find and engage with.
  • 3
    SEO and Content Strategy: I developed a content strategy that included SEO-optimized blog posts, case studies, and testimonials to position Peoplescape as a thought leader in HR consulting. This approach not only boosted online visibility but also provided clients with valuable insights into Peoplescape’s unique approach to conflict management.
  • 4

    Conversion-Driven Design Elements: I implemented strategically placed calls-to-action, service descriptions, and contact forms that encouraged user engagement and led to a 35% improvement in lead conversions. Each design decision was crafted to guide users naturally toward taking action, whether that meant reading a case study or reaching out for a consultation.

Building a Polished, Client-Focused Brand Experience

  • Professional, Trustworthy Visual Identity: Created a modern visual identity, combining a refined color palette and clean typography with an updated logo. This cohesive brand style conveys Peoplescape’s focus on professionalism, reliability, and expertise.

  • User-Centered, SEO-Optimized Website: Designed a responsive, accessible website that highlights Peoplescape’s services and guides users through a smooth, intuitive experience. SEO optimization increased visibility, helping prospective clients discover Peoplescape more easily.

  • Conversion-Focused Design: Integrated clear calls-to-action and contact forms at key points in the user journey, boosting client inquiries and facilitating smooth lead generation.

  • Content-Driven Strategy: Developed a content plan that reinforced Peoplescape’s expertise and authority in HR. Thought leadership pieces, case studies, and client testimonials not only engaged users but also increased organic traffic.

Results & Impact: Enhancing Brand Credibility and Client Engagement

The redefined brand and website established Peoplescape as a leader in HR consulting, with a 60% increase in business growth. The new digital experience significantly boosted client engagement and led to a 35% improvement in lead conversions, positioning Peoplescape as a trusted partner in conflict management and leadership development.

  • 60% increase in business growth, achieved through enhanced visibility and client engagement.

  • 40% increase in client engagement and inquiries, as the professional, user-friendly website encouraged users to explore Peoplescape’s services.

  • 35% improvement in lead conversions on the website, driven by strategically placed calls-to-action and intuitive navigation.

Insights into Visual Design and Strategic Brand Building

What I Learned:
This project highlighted the impact of a cohesive visual design in building trust and credibility for professional services. Redefining Peoplescape’s brand and digital experience allowed me to blend visual consistency with user-centered design principles, creating an experience that resonates with clients. Additionally, developing a content strategy underscored the importance of showcasing expertise to strengthen brand authority and online presence.

Future Applications:
This experience reinforced the value of strategic, client-focused design and SEO in creating effective, memorable brand experiences. Moving forward, I’m excited to apply these insights to other projects, building brands that connect with users and drive measurable results.

“Working with Liv made such a difference for us. Her rebranding and website redesign brought fresh clarity and professionalism to our online presence, and we’ve seen a real boost in engagement and growth because of it. Liv’s expertise and creative touch were exactly what we needed!”

Peoplescape HR, Founder

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