Centre Stage Inc

Building a Cohesive Brand and Mentoring Future Designers

As the Product Designer, I led the brand and website redesign for Centre Stage, creating a visually cohesive digital experience that emphasized visual storytelling and brand consistency. Additionally, I mentored junior designers, sharing best practices in UX, visual design, and branding. This project resulted in a 30% increase in audience engagement and a more unified brand presence.

ROLE

Brand Manager
E-Commerce Developer
Lead Product Designer
Visual Designer
Visual Storytelling Specialist
Web Developer

Centre Stage Inc

Building a Cohesive Brand and Mentoring Future Designers

As the Product Designer, I led the brand and website redesign for Centre Stage, creating a visually cohesive digital experience that emphasized visual storytelling and brand consistency. Additionally, I mentored junior designers, sharing best practices in UX, visual design, and branding. This project resulted in a 30% increase in audience engagement and a more unified brand presence.

ROLE

Brand Manager | E-Commerce Developer | Lead Product Designer | Visual Designer | Visual Storytelling Specialist | Web Developer

The Challenge: Creating a Unified Brand and Guiding a Growing Design Team

Centre Stage required a consistent, visually engaging brand identity that could convey its mission as a dynamic performing arts organization. The existing digital presence lacked cohesion, with fragmented visual elements that failed to reflect the organization’s energy and creativity. This inconsistency affected both user engagement and ticket sales. Additionally, the team included junior designers who were eager to learn best practices in branding and UX.

Crafting an Engaging Brand Identity and Elevating Team Skills

I developed a comprehensive brand and digital experience for Centre Stage, focusing on creating a visually cohesive identity that captures the organization’s artistic spirit. By applying visual storytelling and UX best practices, I built a brand that engages audiences and elevates Centre Stage’s online presence. In parallel, I mentored junior designers, teaching them foundational principles of UX, visual design, and brand consistency to enhance the project’s quality and support their growth.

  • 1
    Brand Discovery & Strategy: Led collaborative workshops with stakeholders to define the brand’s core values, artistic vision, and audience needs, creating a foundation for an authentic, impactful brand identity.
  • 2
    Visual Identity Development: Crafted a bold color palette, expressive typography, and custom iconography to embody Centre Stage’s creative mission. I also developed a brand style guide to ensure consistent application across digital and print materials.
  • 3
    Website Redesign: Designed a responsive, user-friendly website in Figma that highlighted upcoming events and streamlined ticket purchasing. This layout prioritized a clear visual hierarchy, intuitive navigation, and compelling visuals.
  • 4

    Mentorship & Knowledge Sharing: Guided junior designers in best practices for UX, visual design, and brand consistency. I held one-on-one sessions and team workshops, providing feedback and fostering a collaborative environment that strengthened the team’s design output.

  • 5

    Cross-Platform Brand Implementation: Extended the new brand identity to all marketing collateral, including posters, flyers, and social media assets, creating a cohesive presence that audiences could easily recognize.

Explore The Arts With Us

TEACHING SOUTHERN CALIFORNIA’S FINEST PERFORMERS SINCE 1998

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Explore The Arts With Us

TEACHING SOUTHERN CALIFORNIA’S FINEST PERFORMERS SINCE 1998

Designing Immersive Brand Experiences

For Centre Stage productions, I developed a cohesive branding package, creating a logo, print and digital marketing materials, animations, and live performance projections—all tailored to capture the unique energy of each show. Click the titles below to see how these elements worked together to bring each production to life.

All logos, branded materials, and photographs displayed in these programs, including Disney logos and other brand assets, are used with permission and under proper licensing agreements. These materials remain the property of their respective owners and are used here solely for illustrative and portfolio purposes. No affiliation with the original creators or brands is implied.

Establishing a Cohesive Brand and Mentoring the Next Generation

  • Expressive Color Palette & Typography: Developed a color palette and typography system that captures Centre Stage’s artistic energy. Bold colors and modern fonts create a vibrant, engaging aesthetic that appeals to audiences.

  • Dynamic Visual Elements: Created custom icons, buttons, and graphic elements that align with the brand’s personality, adding a playful yet professional feel to the user experience.

  • Intuitive Navigation & Ticketing Flow: Designed a streamlined ticketing journey, improving the user experience and increasing conversions.

  • Mentorship Impact: Improved design quality by mentoring junior team members, helping them understand brand alignment, UX principles, and consistent application across different media.

Results & Impact: Strengthening Community Presence and Design Quality

The cohesive brand and website redesign revitalized Centre Stage’s digital and community presence, creating a visually engaging experience that resonated deeply with audiences and strengthened brand recognition throughout the community. By developing a consistent brand identity across all platforms, Centre Stage’s outreach extended beyond the digital space, driving a 30% increase in engagement and fostering a stronger connection with the local community.

  • 30% increase in audience engagement, as users explored events and connected with Centre Stage’s updated, community-focused digital presence.

  • 40% increase in ticket sales, supported by an optimized, user-friendly ticketing flow and consistent event promotion across digital and print.

  • 25% improvement in design quality, driven by mentoring junior team members in best practices for visual branding and UX.

  • 100% brand consistency across digital and physical platforms, ensuring that the Centre Stage brand was immediately recognizable in the community through event posters, flyers, and social media.

Through consistent visual branding, Centre Stage became a more prominent fixture in the community, attracting new audience members and strengthening support for local arts. Branded marketing materials—including posters, banners, and brochures—were distributed throughout community hubs, increasing awareness and driving event attendance. The updated visual identity became a recognizable symbol of Centre Stage’s mission, enhancing its community reputation and fostering greater pride and connection among local supporters.

Insights on Visual Storytelling, Community Impact, and Mentorship

What I Learned:
This project underscored the power of visual storytelling in shaping not only a brand’s digital presence but also its role in the community. Creating a cohesive, engaging brand identity for Centre Stage taught me the importance of balancing creativity with usability to design experiences that resonate across platforms and community spaces. By expanding the brand’s reach into local venues with consistent, recognizable visuals, I witnessed firsthand how thoughtful design can strengthen community connections and support local arts. Additionally, mentoring junior designers allowed me to contribute to the team’s growth, fostering collaboration and elevating our collective design quality.

Future Applications:
This experience solidified my commitment to impactful branding that extends beyond the digital space. Moving forward, I plan to integrate these principles into future projects, creating visually cohesive experiences that strengthen brand presence and engage communities. I am also excited to continue mentoring team members, helping them build skills in UX and visual design to deliver high-quality, user-centered results.

“Working with Liv was a game-changer for us. She didn’t just redesign our platform—she helped us connect with a broader audience in a way we hadn’t before. Her creativity, eye for detail, and technical know-how brought everything together into a seamless experience that really boosted our engagement and ticket sales. We couldn’t have asked for a better partner to make our vision a reality.”

Centre Stage Inc, Director

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